Category: Marketing Tips
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Your app integration is a living product: Measure it!
This article is part of a series on how to scale and optimize your app integration on the QuickBooks platform. Be sure to read Part 2: “Measuring the success of your app integration.” It all started with repeat messages from your head of sales: “Hey, we lost a sale because our software does not integrate […]
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Design for Delight: How To Fall In Love With Your Customer’s Problems (And Not The Solution)
The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus is a foundational belief and […]
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Tips on How to Connect Your App to the Right Customers
Apps marketing is an essential step in getting your app in front of the right customers. Today, we have some practical tips that can help you with the process. Find out more
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QuickBooks App Store Insights: What kinds of apps are QuickBooks customers looking for?
Every small business is different and their needs are diverse. Here are some tips to make your app stand out and catch their attention:
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Metatags on your app card help your app be seen
Customers are often looking for apps that are actually on Apps.com, but they can’t easily find the app via the search. Find out how metatags on your app card can help your app be seen.
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Disruptive Business Models
At the Intuit Developer group, our lifeblood is developers creating awesome solutions for QuickBooks customers. When we spend time with our small business (SMB) customers, we see that one of their biggest barriers to app adoption is the resistance to signing up for yet another monthly bill.
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Tips and Tricks: App Card Updates and How to Take Advantage of Them
Today we’re going to take a look at some of the recently announced QuickBooks App Store app card updates and also talk about some tips that we have for making these app cards more effective for promoting your apps. David Leary also covered this topic at his Friday Hangout on September 22, 2017 below.
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Obtaining, Tracking and Responding to Reviews of Your App
We know that our customers rely on a wide range of resources when they consider connecting a new app to their QuickBooks. However, one that continues to remain top of mind is App Reviews. Here are three tips for being proactive, informed, and engaged with reviews on your app.
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App Cards Update
Intuit Developer is excited to launch a new and improved way to fill out your QuickBooks App Store app cards. We’ve simplified the process, and the new changes will make sure that your apps are properly marketed to the customers who want them.
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Keep Your QuickBooks App Card Shiny, Part 2
Last month, I shared several tips for keeping your app card up to date as well as some best practices for responding to reviews. This month, we’re going back to the basics: communicating what your app does and how it will improve the life of a small business.